Prince Harry’s big controversy and ignoring the demands to turn down the award is bad publicity but is still publicity

This particular person is being given a bravery award ? Give over ! How ridiculous
The one BEING SHADOWED BY SECURITY OFFICERS TO KEEP HIM SAFE FROM THREATS ?

That person ? pic.twitter.com/mGRW5RwUm3

— The Hon. Lady E 💜🤍💚♊️👑🚺💜🤍💚 (@witchinateacup) June 29, 2024

While Harry’s consistent silence, which is now being construed as his absolute refusal to turn down the Pat Tillman award, will only hurt his reputation, it is also expected to act as a magnet for attracting a record number of viewers to the live telecast of the ESPY Awards on July 11. Now, this is a victory everyone wants, but as per a TV consultant who works for ESPN, it is a necessary win for the network after its profit margin dropped by a worrying 20% last year. Meanwhile, the network has defended its choice to give Prince Harry the award and called it a “cause worth celebrating.”

drawn insane eyeballs to this show. They will stand firm on him getting it and also behind closed doors be excited that such a decision has prompted such interest in this night. Like it or loathe it, Harry draws interest and potentially bigger ratings – so they will keep him there.”

So, even as Prince Harry gets shunned and called desperate for attention, the whole drama is guaranteed to be a profitable deal for ESPN. Everyone, whether they are in favor of the decision or stubbornly against it, is bound to tune in, and in doing so will ensure that the controversy (re: attention) doesn’t die with Harry accepting the award and exiting the stage.