NEWS
TikTok unveils interactive Taylor Swift feature ahead of London Eras Tour shows
TikTok is strengthening its relationship with pop star Taylor Swift by unveiling a first-of-its-kind, interactive experience to highlight Swift’s titanic Eras Tour.
The launch of #TSTheErasTour allows fans to win album-branded profile frames correlating to each of the star’s albums, collect digital friendship beads to construct a TikTok friendship bracelet, watch video highlights from each concert and listen to custom playlists
“There is perhaps no better example of an artist today who has a deep connection with their global fanbase than Taylor Swift,” said Ole Obermann, the global head of music business development at TikTok via e-mail. “We wanted to create an interactive in-app artist experience which would truly celebrate and share the joy of her live shows.”
The move shows there is no bad blood between the global star and app following a rocky start to the year between Swift’s label Universal Music Group (UMG) and ByteDance, the company that owns TikTok.
Travis Kelce Buried in Tears Over Heartbreaking News About Ex Kayla Nicole: ‘She Was More Than Just a Girlfriend to Me'”
Breaking News: 69-Year-Old Whoopi Goldberg in Tears of Joy as She Surprises Fans by Welcoming Twin Babies with Ex-Husband.
BREAKING: NFL Shocks Fans by Cancelling Panthers vs. Chiefs Game After Sudden Death of Chiefs Player
“Heartbreaking Tragedy: Chiefs Star Passes Suddenly, NFL Cancels Panthers vs. Chiefs Game – Full Details Inside”
“Kansas City Chiefs Hit with 5-Game Suspension Over Shocking Cheating Scandal!”
BREAKING NEWS: NFL Cancels Panthers vs. Chiefs Game Following Sudden Passing of Chiefs Player
Breaking news: U.S. Vice President Kamala Harris is leaving the United States and plans to reside in Canada following her expressed disapproval of the 2024 presidential election results.
“Serena Williams’ Life in Danger as She Is Rushed to the Hospital, Asking Fans for Prayers.”
Jason Kelce Grieves the Sudden Passing of a Beloved Family Member
BREAKING NEWS: Serena Williams and her husband in tears over the medical condition of their 1-year-old baby.
LIVE: The Bills vs. Chiefs game is interrupted as Chiefs TE Travis Kelce passes out on the field.
