NEWS
Breaking News:Taylor Swift has generated a whopping $330 million for NFL with Travis Kelce romance
Money talks and Taylor Swift is certainly not the problem for the NFL.
The pop megastar has been a financial boon for the NFL and for the Kansas City Chiefs in the wake of her romance with star tight end Travis Kelce, according to a new report.
Front Office Sports recently reported that Swift has created a “brand value” of $331.5 million for the Chiefs and the NFL, citing data from Apex Marketing Group.
This data accounted for print, digital, radio, television, highlights and social media monitoring Swift since she attended her first Chiefs game on Sept. 24, through Jan. 22 — one day after her divisional-round appearance in Buffalo — and calculated a financial amount for each occurrence based on “reach and impact,” according to the report.
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