General Mills releasing new Kelce Mix cereal that is mashup of three favorites

Travis Kelce and brother Jason Kelce talk on the 4th tee during the first round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Friday, July 12, 2024. TOM R. SMEDES Special to RGJ / USA TODAY NETWORK
Photos were shared earlier this year of Chiefs tight end Travis Kelce and his brother, Jason, on the set of a commercial.

It appeared to be a spot for Lucky Charms, judging by the social media posts.

Awwww…..
No wonder Travis Kelce can eat a whole box of Lucky Charms in one go – look at those giant bear paws holding the cereal bowl! The bowl looks so tiny compared to him. 🧸
I ❤️ the Big Yeti. How is someone so huge so cute???
🔥🔥🔥 pic.twitter.com/SpY5HNAeSB

— Da🦦Otterside (@DaOtterside) June 5, 2024

A few BTS shots of Travis and Jason filming something for Lucky Charms! @tkelce @JasonKelce pic.twitter.com/mG2B7WCpc7

— Travis Kelce Fan Page (@traviskelce_fan) June 5, 2024

As it turns out, the brothers are helping launch a new type of cereal. It’s called Kelce Mix and it’s a mashup of three General Mills favorites: Reese’s Puffs, Lucky Charms and Cinnamon Toast Crunch.

Here is a look at the box.

This is about to be my new fav cereal!!! pic.twitter.com/dljimCLNEw

— Travis Kelce Fan Page (@traviskelce_fan) July 18, 2024

According to Nutritionix, the cereal will be 150 calories per serving with 11 grams of sugar.

Earlier this year, the Kelce brothers listed their five favorite cereals and both had Reese’s Puffs at No. 1. But Lucky Charms and Cinnamon Toast Crunch made the cut, too.

“You can’t beat the marshmallows,” Travis Kelce said of Lucky Charms.

Both of them had Cinnamon Toast Crunch in their top three. But Reese’s Puffs was their clear favorite.

“I could eat a whole box right now,” Travis said of Reese’s Puffs. “Literally an entire box. I could … put it in a popcorn bowl and just … add the entire gallon of milk to it and just walk it. Just absolutely walk it. I will eat it. It will take me like three hours to do it and I’ll just be eating the soggy ones at the bottom that I still enjoy.”

‘IT WORKS’
At the Cannes Lions advertising festival earlier this year in France, the Kelce brothers talked about the new cereal.

“We were like, this is going to be terrible, but it’s good,” Jason Kelce said, per the Philadelphia Inquirer. “Trust me, I don’t know why it works, but it works.”

Travis added helpfully: “I do. It’s sugar.”

But Travis walked that back a bit and said he ate the cereal all day while shooting the commercial and never got sick, the Inquirer story said.

This story was originally published July 18, 2024 9:50 AM.

From covering the World Series to the World Cup, Pete Grathoff has done a little bit of everything since joining The Kansas City Star in 1997.