Swiftmania takes over Scotland: Taylor Swift fans skip work and queue hours for merch, sell out hotels and even rename a beauty spot after the star ahead of her first show in Edinburgh on record-breaking Eras Tour

Taylor Swift mania in the UK is reaching boiling point with her arrival in Edinburgh imminent as fans visiting Scotland sell out hotels and race to buy merchandise. 

Loch Tay, the largest loch in Perthshire, has been officially renamed Loch Tay Tay this morning to celebrate the 34-year-old bringing her record-breaking Eras Tour to Scotland on Friday. 

Bagpipes played renditions of Taylor Swift songs at the renaming ceremony where a sign at the edge of the water was unveiled bearing the ancient beauty spot’s new name.

As anticipation for the superstar’s arrival builds, the radio station Heart Scotland last week asked listeners to pitch ideas on how best to honour the superstar’s arrival and Loch Tay Tay was chosen.

Scotland’s First Minister, John Swinney – now dubbed Swinney the Swiftie – gave his seal of approval and said: ‘First thing I want to say to Taylor and all of her Swifties is they’re really welcome here in Scotland.

The fact that Loch Tay is being renamed Loch Tay Tay is just fabulous, I really hope she has the chance to go see it.’

Reacting to the SNP’s comments on the renaming of Loch Tay, one disapproving social media user wrote on X: ‘That is absolutely embarrassing.’

It comes as hundreds of fans queued for merchandise such as cocktails and t-shirts outside the Murrayfield Stadium, where Ms Swift is due to perform this weekend.