NEWS
TikTok unveils interactive Taylor Swift feature ahead of London Eras Tour shows
TikTok is strengthening its relationship with pop star Taylor Swift by unveiling a first-of-its-kind, interactive experience to highlight Swift’s titanic Eras Tour.
The launch of #TSTheErasTour allows fans to win album-branded profile frames correlating to each of the star’s albums, collect digital friendship beads to construct a TikTok friendship bracelet, watch video highlights from each concert and listen to custom playlists
“There is perhaps no better example of an artist today who has a deep connection with their global fanbase than Taylor Swift,” said Ole Obermann, the global head of music business development at TikTok via e-mail. “We wanted to create an interactive in-app artist experience which would truly celebrate and share the joy of her live shows.”
The move shows there is no bad blood between the global star and app following a rocky start to the year between Swift’s label Universal Music Group (UMG) and ByteDance, the company that owns TikTok.
Breaking news: Donald Trump declares that all churches and stores must close immediately due to …
Breaking: Kansas City Chiefs Heiress Gracie Hunt Welcomes Newborn Baby with Boyfriend!
breaking news: jason kelce arrested for beating and abusing his wife and kids, just days after kylie kelce filed for divorce.
The Unthinkable: Travis Kelce’s Unexpected Retirement Shakes the NFL
Breaking news: The NFL has canceled the Chiefs vs. Buccaneers game just one day before kickoff.
“He’s a wife beater and he kicks my kids,” Kylie Kelce said as she filed for divorce from Jason Kelce.
NFL legend Rob Gronkowski is heartbroken as he mourns the tragic passing of his longtime fiancée, Camille Kostek.
“In coma” 2 minutes ago, Taylor Swift has been rushed to the hospital.
Breaking news: The NFL has banned the Kansas City Chiefs after…
**Breaking News:** Andy Reid resigns as Chiefs head coach amid multiple cheating accusations.
WATCH: shocking moment as Taylor Swift shares a deep kiss with ex Joe Alwyn right after her Eras Tour.
